Its capabilities can be integrated into a vast scope of apps, from healthcare upskilling and manufacturing optimization to e-commerce try-ons and AR-enhanced gaming. Today, AR is on the threshold of mass implementation. Christopher Yang, Corporate Travel ManagementĪugmented reality integration will be the future of mobile app “must-haves,” as it enables users to have a more engaging and immersive experience. Through timely and relevant messaging, these personalized notifications effectively shorten the customer journey and increase conversions. Coupled with behavioral insights, they enable marketers to implement upselling and cross-selling campaigns, combat cart abandonment and alert shoppers when a product is restocked. Targeted push notifications are key to driving user retention and reengagement. Mark Brown, British Standards Institution (BSI) How many times have you started to fill in a form on a mobile app only to discover that it is either too complex to fill in or that you would prefer to do so on a website? Including the capability for real-time synchronization completion across different platforms and devices would be invaluable. Multi-device synchronization is a critical feature. Alexey Aylarov, Voximplant (Zingaya Inc.) Using a speech SDK, developers can cost-effectively deploy automatic speech recognition or text-of-speech, providing a frictionless experience for users to interact with the app. But for people who can’t easily use their hands due to disability or injury or who have their hands full, a voice-accessible app is becoming important. Navigating mobile phones requires a hand for holding the phone along with taps and swipes. By adhering to the system-level preferences of the user, you bypass the need for options within your app, and much like the default device language and dark-or-light mode, you are meeting the user where they are. Scalable text is not only a best practice around accessibility, it also serves all your users by providing more flexibility for everyone to enjoy the experience in their own way. It seems irresponsible and shortsighted to attempt to build on sandy land if security isn’t at the heart of your app development. Recognizing that, now more than ever, a balance is needed between data accessibility and data protection, I would argue any business app that provides access to information should be built with multifactor authentication as a standard for validation and user access. This means the entire development lifecycle-from ideation to architecture, execution, testing and release-needs proper security testing. Developers must use shift-left guidelines. To build successful apps, adopt a security-by-design approach. Amanda Dorenberg, COMMBĬybersecurity consideration in mobile app development is sorely lacking. The intuitive UX will enhance the consumers’ perception of your brand identity, and the upfront privacy notifications will show you care about your consumers’ data-ultimately further increasing brand affinity. Ideally, every app should include an intuitive user experience and optional, highly apparent privacy notifications. An Intuitive UX And Clear Privacy Options As a result, solutions must account for battery-preservation techniques and methods that ensure a prolonged experience and sustained battery life for the end-user. There are so many wonderful apps and concepts out there, but if the battery drain is so significant that the end-user can’t sustain the life of their device, then those features go to the wayside. Ivailo Nikolov, SiteGroundįorbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Make it as easy as possible for them to navigate to what they are searching for and ensure they won’t lose interest in your app. No matter how simple your mobile app is, a search option is essential, as people have different tech skills. A search option is a must-have feature that many business apps still lack.
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